SINGAPORE – Small and medium enterprises (SMEs) in the retail and design industry can survive – and even thrive – if they rethink their supply chains and look beyond traditional markets.

“It’s a mindset shift from ‘where we’ve always sold’ to ‘where we’re needed next’,” says Dr Samer Elhajjar, a senior lecturer in marketing at NUS Business School and media commentator whose broader expertise encompasses digital marketing, consumer behaviour and strategic marketing.

Join ST's Telegram channel and get the latest breaking news delivered to you.