In a partnership with SuperScale, Aethir argued that it drives stronger user acquisition for game companies.

Aethir’s decentralized cloud gaming infrastructure empowers gaming studios with alternative publishing solutions that allow them to avoid using commercial app stores that charge hefty service fees. Aethir operates decentralized GPU cloud infrastructure, obtaining GPUs that are underutilized in exchange for Web3 tokens that compensate the companies with the extra GPUs.

Some app stores take as much as 30% of a game studio’s revenue for their publishing services. With Aethir’s instant play and streaming mechanics, gaming studios have a viable publishing alternative, Aethir said.

“The gaming industry is in a state of financial strain, driven by a combination of rising user acquisition costs, the 30% revenue cut imposed by app stores, and increasingly expensive infrastructure requirements,” said Paul Thind, chief revenue officer at Aethir, in a message to GamesBeat. “These factors have created a difficult environment for both developers and publishers, limiting profitability and making it harder to scale successful games. Traditional publishing methods often rely on large upfront investments in marketing, and the requirement for users to download games before trying them creates friction, reducing conversion rates and increasing costs.”

Aethir’s decentralized cloud gaming infrastructure provides a game-changing alternative by enabling direct-to-consumer (DTC) distribution via cloud streaming, game testing (QA) via cloud streaming, or even User Acquisition (“try before you buy”) via cloud streaming, he said.

“This approach allows studios to bypass app store fees entirely, as games can be played directly ...