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5-figure salaries, brand trips and yapping: Meet the regular S’pore folks turned live stream stars

1 year ago 390

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(From left) Live-streamers Fredy Chia, Emily Tan and Cheryl Chin are online stars with sway over consumer spending.PHOTOS: AZMI ATHNI, LIM YAOHUI, CHERB8AR/INSTAGRAM

Amanda Chai

SINGAPORE – Live-streaming, particularly on TikTok, has democratised fame and influence, turning ordinary individuals in Singapore into online stars with real sway over consumer spending. The Straits Times sits down with three familiar faces.