Singaporeans identify mental health as an important facet of holistic wellness and the lack of resources or support for mental wellness in Singapore is a nod to it being a key priority on the government’s national agenda and an opportunity for companies to do more.

SINGAPORE – Media OutReach Newswire – 26 September 2024 – AIA Singapore today unveiled findings of the AIA Live Better Study 2024[1] which revealed that Singapore consumers’ overall wellbeing has not shown improvement compared to last year, scoring 61.5 on the Holistic Wellness Index in 2024.

Into its second year, the AIA Live Better Study investigates the current state of wellness, goal-setting behaviour, commitment, level of challenge within each key facet of wellness. Designed and formulated by AIA Singapore, the Holistic Wellness Index is founded on the premise that Singapore consumers’ perspectives towards happiness in life is multi-faceted and spans physical, financial, mental, social and spiritual aspects which help them to live Healthier, Longer, Better lives.

“At AIA Singapore, we understand that holistic wellness is a journey, not a destination. It’s about nurturing a holistic approach to well-being — physical, mental, financial, social and spiritual. In Singapore, the challenges of an imperfect state of wellness are reflected in the daily struggles faced by many, from managing stress to grappling with the rising cost of living[2]. These pressures affect not just individual well-being but the broader happiness index[3] of our nation,” said Irma Hadikusuma, Chief Marketing and Proposition Officer, AIA Singapore

“This is why, we developed AIA Health360, your partner in holistic wellness which provides a comprehensive suite of solutions curated to help you achieve your desired lifestyle at all life stages,” she added.

Mental wellness was identified amongst Singapore consumers as an important aspect of wellness across the five facets with approximately 1 in 2 (51%) Singapore consumers, indicating that they prioritise mental wellness more now compared to before the pandemic.

Critically, 3 in 5 (59%) believe that they need or might need more resources or support for mental wellness with af...